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How to Waste Your Clinic/ Practice Facebook Ad Budget

Jonathan

One of the most effective advertising platforms for clinics today is Facebook. If you do it right, it is more targeted and more cost effective than Google Adwords by a long, long way..

But are you guilty of wasting the money you spend on Facebook by falling into these three practices that waste your Facebook ad budget? In this article we discuss where to send a person who clicks on your ad (HINT this is not to your Facebook Business Page) and what you should show them on your website.

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Topics: Social Media Medical Marketing

I’m Told My Clinic Needs SEO, But What Will SEO Do?

Jonathan


SEO or Search Engine Optimisation has changed significantly, particularly in the last two years. Today this doesn’t just apply to Google and search engines; it is critical if you want to get traffic from Social Media as well. With 9 million Australians logging into Facebook daily, there is no better time to get your SEO right and attract more potential customers from Google and Social Media.
 
In this article we will cover all three areas you need to address to ensure your Clinic website works how it should. If you don’t have time to do this yourself or don’t want to keep up with the latest SEO and online marketing learning’s, let Engage Online Marketing do it for you with the specialist medical SEO service.
 

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Topics: Social Media Medical Marketing, SEO

Are you marketing your clinic like it’s the year 2000?

Jonathan

The year 2000 doesn’t seem like a long time ago, the Y2K bug that was supposed to bring the computer world to it’s knees. Thinking back, how were you marketing your clinic or business 15 years ago? No doubt with print advertising, radio ads, TV ads, trade shows…

Fast-forward 15 years to today’s Internet and technology savvy customers and this kind of traditional marketing is ineffective vs online or digital marketing. Traditional marketing relies on a customer calling your clinic to enquire, but todays customers want to research, enquire and be informed 24 hours a day. The way consumers engage with and buy from a clinic has changed dramatically in the last 15 years… in the last 5 years. Have you kept up?

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Topics: Medical Marketing, Social Media Medical Marketing, Clinic Blog

Social media marketing is easy with a clinic blog

Jonathan

Social media can be a powerful tool to any clinic if used correctly. The fact that the majority of clinics either don’t use social media or use it poorly (we would estimate 98% of clinics) is a huge opportunity for your clinic to beat your competition.
 
Surprisingly we are not going to talk social media tactics in this article. If you want to know about social media tactics for Facebook, you can download a free copy of our Facebook ebook - injecting more patient leads into your clinic from Facebook.
 
Before we even look at social media medical marketing for one of our clinics we first look at the content they have to use. Content is the single most important asset you have when it comes to social media marketing.
 
So in this article we will talk about the kind of content you need to be producing, where this content should be located and how to use it.

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Topics: Clinic Blogging, Social Media Medical Marketing

About this blog

Being a specialist Aesthetic & Beauty marketing agency, we learn every day in these industries. This blog shares some of our learnings to improve our industry.

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