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What has replaced the Yellow Pages?

Jonathan

If you have been in business in the beauty, aesthetic or dental market for some time, you probably used to advertise in the Yellow Pages. Many clinics’ we talk to, had in the past relied on the Yellow Pages as a source of new local customers or patients. Now, due to no or little return, many of you will have already cancelled your ads in the Yellow Pages or you may be wondering why you are still spending marketing budget with them.

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Topics: Google Adwords, SEO

SEO or Google Adwords (PPC) Which is Best for Your Clinic?

Jonathan

One of the many online marketing questions we get asked by the clinics we market for, and the clinics we consult to is which should we invest in, SEO or PPC (Pay Per Click/ Google Adwords)?

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Topics: SEO, PPC, Google Adwords, Clinic Marketing

I’m Told My Clinic Needs SEO, But What Will SEO Do?

Jonathan


SEO or Search Engine Optimisation has changed significantly, particularly in the last two years. Today this doesn’t just apply to Google and search engines; it is critical if you want to get traffic from Social Media as well. With 9 million Australians logging into Facebook daily, there is no better time to get your SEO right and attract more potential customers from Google and Social Media.
 
In this article we will cover all three areas you need to address to ensure your Clinic website works how it should. If you don’t have time to do this yourself or don’t want to keep up with the latest SEO and online marketing learning’s, let Engage Online Marketing do it for you with the specialist medical SEO service.
 

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Topics: Social Media Medical Marketing, SEO

4 SEO mistakes your clinic website is probably making

Jonathan

 

Keeping up with Search engine optimisation (SEO), in particular Google SEO is a complicated, time-consuming challenge. At least that is what most SEO “experts” or companies will tell you. But the key Medical SEO steps have not changed for many years.  For information on what you should focus on to make your website effective, check out this recent article "4 things your clinic website MUST have to be effective"

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Topics: SEO

Clinic website SEO simplified - get more visitors

Jonathan


Search Engine Optimisation (SEO) is a technical and ever changing area that requires a great deal of knowledge and expertise. However, there are some fundamentals that will never change and you can improve the SEO of your clinic blog or website very quickly. In this article we will cover some basic but very effective changes you can make to your website immediately.
 
One of the biggest problems we see with some clinic websites is poor design including poor mobile or tablet viewing. No amount of SEO work will fix this and you will most likely be throwing your time or money away unless you fix the fundamentals. If you believe you have any problem with your website or would like to ensure the integrity of your website, click to the Website Evaluation page and for $500 you will get a comprehensive report and recommendations on your website. This will be the best money you will ever spend on your website.
 

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Topics: Medical Marketing, Clinic Blogging, SEO

Bad News, Google Update to Penalise Non-Mobile Websites

Jonathan

 
It could be bad news after the 21st of April 2015 (tomorrow) for your website if it doesn't meet Google’s new criteria for a “mobile friendly” website.
 
We are not going to get super technical in this article, instead focus on the important areas you will need to address to meet Google’s new criteria with your current website, or help you decide if it is time to redesign your website. But just so we are on the same page, one result of this update is your website could potentially drop out of any future Google searches on a mobile if you don't address any issues. To help you out we are offering a free mobile website assessment to identify any issues, click here to take up this free offer.
 

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Topics: SEO

Why SEO is the wrong focus for your clinic website

Jonathan

 

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Topics: Medical Marketing, SEO

4 things your clinic website MUST have to be effective

Jonathan


Your clinic website is more important today than ever. If you still have a static website (a brochure like website) with no fresh content, then you are loosing customers to your competition. In this article we will cover four of the most important things you can do to make your website effective in 2015 (with a bonus at the end).

We have not yet found one clinic website in Australia that hits it out of the park. That is, I have not found a clinic website that attracts potential patients, converts them into a lead and closes them into a paying customer.

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Topics: Medical Marketing, SEO, Clinic Blog

About this blog

Being a specialist Aesthetic & Beauty marketing agency, we learn every day in these industries. This blog shares some of our learnings to improve our industry.

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