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Do My Treatment Pages Talk Like a Doctor or a Customer?

Jonathan

In the past a clinic website has not been a necessity, this is no longer the case in today's online world.

A study by the American Academy of Facial Plastic & Reconstructive Surgery found that 57% of plastic surgery patients obtained all of their information online about their chosen procedure and surgeon.

With over half of your potential patients researching online, the ability to reach potential clients is far greater online than those who will walk past your practice door.

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Topics: Patient buying journey

How to know everything about your clinic customers

Jonathan

 

If you have one marketing message for all of your clinic marketing, you are missing out on new customers. Today’s consumers are looking for personalised marketing messages that speak to them as a person and understand their problems, issues and lifestyle. 

The key to knowing everything about your clinic customers is through a profile of your ideal customer called a buyer persona. Based on real data and insights about your existing customers, this “buyer persona” will determine where to focus your time, marketing spend and guide product/ service development. You will attract the most valuable visitors, leads, and customers to your clinic. 

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Topics: Patient buying journey, Medical Marketing, Clinic Blog

A Patient's Buying Journey Revealed

Jonathan

 

If you’re waiting until a customer is ready to buy, you have already lost them. Price competition is not working any more, there is always someone willing to make less money.

In this article we will explore what a buying journey is for a patient within the Healthcare, Cosmetic and Beauty industries.

This is the first in a series of industry specific articles we will release going into detail about how you can increase your clinics' value proposition and reach customers before they are pulling their credit card out to buy from your competitor.

Sign up to receive each article in the sidebar so you don’t miss this key information.

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Topics: Patient buying journey

About this blog

Being a specialist Aesthetic & Beauty marketing agency, we learn every day in these industries. This blog shares some of our learnings to improve our industry.

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