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How To Get Your Clinic More Reviews

Jonathan

How hard is it to get your customers to review your business on Facebook or Google?

In the beauty, aesthetic and dental industries we find clinic owners hoping for positive reviews and praying not to get bad reviews.

The importance of consumer reviews to your business is overwhelming:

  • 90% of consumers read online reviews before visiting a business1
  • 85% of consumers trust online reviews as much as personal recommendations1
  • 49% of consumers need at least a four-star rating before they choose to use a business1
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Topics: Medical Marketing, Review Management

Top excuses why clinics don't blog...sound familiar?

Jonathan

 

In analysing the online marketing of 150 cosmetic clinics across Australia we have come across some interesting findings.  The results of this project will be out in the coming months. What we have learnt so far, is that the healthcare, cosmetic and beauty industry is a long way behind other industries when it comes to clinic blogging.
 
We are coming across some great excuses why a clinic has not spent the time or resources to create a blog that will see them get more patients in 2015. We have listed the top excuses we are hearing in this article.

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Topics: Medical Marketing, Clinic Blogging

Clinic Blog Rule 1 - Write unique educational content

Jonathan

 

The number one rule when writing articles for your clinic blog is to write unique, educational content. Unique, educational content starts with a content strategy. What is this you ask?

A content strategy gives you the foundation for your online marketing efforts. It is the content or information that attracts potential patients to your blog or website because you have put information out there that solves a problem or highlights an opportunity for a target audience.
 
Content marketing has seen huge investment from marketing teams in many industries outside the medical industry. An iconic travel brand in Brisbane has a full time staff of 10 plus writers to create content for the travel industry. Their role is to create articles and pieces of content that will engage their target audience and attract them to their sales platform (their website).
 
This is what the medical industry in Australia needs to strive for and the clinics who lead the move to content marketing will reap the benefits.

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Topics: Medical Marketing, Clinic Blogging

Clinic website SEO simplified - get more visitors

Jonathan


Search Engine Optimisation (SEO) is a technical and ever changing area that requires a great deal of knowledge and expertise. However, there are some fundamentals that will never change and you can improve the SEO of your clinic blog or website very quickly. In this article we will cover some basic but very effective changes you can make to your website immediately.
 
One of the biggest problems we see with some clinic websites is poor design including poor mobile or tablet viewing. No amount of SEO work will fix this and you will most likely be throwing your time or money away unless you fix the fundamentals. If you believe you have any problem with your website or would like to ensure the integrity of your website, click to the Website Evaluation page and for $500 you will get a comprehensive report and recommendations on your website. This will be the best money you will ever spend on your website.
 

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Topics: Medical Marketing, Clinic Blogging, SEO

Are you marketing your clinic like it’s the year 2000?

Jonathan

The year 2000 doesn’t seem like a long time ago, the Y2K bug that was supposed to bring the computer world to it’s knees. Thinking back, how were you marketing your clinic or business 15 years ago? No doubt with print advertising, radio ads, TV ads, trade shows…

Fast-forward 15 years to today’s Internet and technology savvy customers and this kind of traditional marketing is ineffective vs online or digital marketing. Traditional marketing relies on a customer calling your clinic to enquire, but todays customers want to research, enquire and be informed 24 hours a day. The way consumers engage with and buy from a clinic has changed dramatically in the last 15 years… in the last 5 years. Have you kept up?

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Topics: Medical Marketing, Social Media Medical Marketing, Clinic Blog

How to know everything about your clinic customers

Jonathan

 

If you have one marketing message for all of your clinic marketing, you are missing out on new customers. Today’s consumers are looking for personalised marketing messages that speak to them as a person and understand their problems, issues and lifestyle. 

The key to knowing everything about your clinic customers is through a profile of your ideal customer called a buyer persona. Based on real data and insights about your existing customers, this “buyer persona” will determine where to focus your time, marketing spend and guide product/ service development. You will attract the most valuable visitors, leads, and customers to your clinic. 

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Topics: Patient buying journey, Medical Marketing, Clinic Blog

Why SEO is the wrong focus for your clinic website

Jonathan

 

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Topics: Medical Marketing, SEO

4 things your clinic website MUST have to be effective

Jonathan


Your clinic website is more important today than ever. If you still have a static website (a brochure like website) with no fresh content, then you are loosing customers to your competition. In this article we will cover four of the most important things you can do to make your website effective in 2015 (with a bonus at the end).

We have not yet found one clinic website in Australia that hits it out of the park. That is, I have not found a clinic website that attracts potential patients, converts them into a lead and closes them into a paying customer.

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Topics: Medical Marketing, SEO, Clinic Blog

Clinic Blog Rule 3 - Turn your reader into a lead

Jonathan

 
Attracting potential patients to your clinic website or blog is a hard thing. It is however always nice to see the Google Analytics report showing your steadily increasing website visitors. But what do you do with all of these new and returning visitors?
 
It is a common misconception that a clinic blog is a place for people to read articles and that is it (a bit like a news area on your website). This is only the beginning of what a blog can do.  If you don't have a clinic blog or you are only using a blog as a newsroom, you need to read this article, because you are missing out on potential new patients from your blog.

 
In this article we will look at how you move a visitor on your blog to a lead (by procedure) in your database or CRM (one step away from being a customer or patient).
 

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Topics: Medical Marketing, Clinic Blogging

Clinic Blog Rule 2 – Write an article for a busy reader

Jonathan

 

As you will see in the comprehensive medical marketing eBook – Operating on your clinic blog the second rule of an effective clinic blog is to format your article properly for the busy reader. Making each article easy and appealing to read for today's busy reader is the key to repeat visitors. 

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Topics: Medical Marketing, Clinic Blogging

How to optimise your clinic blog for search engines SEO

Jonathan

Search engines are one place your valuable blog articles will be discovered. 60-70% of the time Google is where they will be found.  But one of the biggest mistakes many clinics make is over SEOing their website or articles (think we just invented a word there).
 
Before we look at the Search Engine Optimisation (SEO) areas to work on, we need to make sure we get something straight right from the start...

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Topics: Medical Marketing, Clinic Blogging

Why 9 out of 10 clinic blogs leave money on the table

Jonathan

 

I have a clinic blog and it is very, very popular. My Google Analytics package tells me the traffic to my blog has grown 15% over the last year and I currently get 15,000 hits per month just to my blog. Is that good?
 
This is a common conversation Engage Online Marketing has with cosmetic clinic or dental clinics. We are happy with the visitors to our blog.
 
The next question we ask usually has a Practice Manager or Clinic Director stumped.

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Topics: Medical Marketing, Clinic Blogging

Why cosmetic clinics should be blogging in 2015

Jonathan

 

Clinic blog that converts patients 2014 has ended and your clinic will be reviewing its marketing and advertising spend for 2015.  A big trend we are hearing from Practice Managers is that traditional marketing and advertising channels like magazine ads, TV ads, Radio ads or bill boards did not result in enough new patients to make them viable in 2015.
 
So, many clinics have come to the realisation that in 2015, they will control their own new patient acquisition strategies. To do this, clinics are looking online.
 
If you are looking to move much of your medical marketing spend online in 2015 then a high performing clinic blog is the best medical marketing money you can invest in.
 
High quality content will be the foundation for all of your online marketing efforts. The effort you put into your clinic blog will make marketing through Social Media, Google and email so much easier.


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Topics: Medical Marketing, Clinic Blogging

About this blog

Being a specialist Aesthetic & Beauty marketing agency, we learn every day in these industries. This blog shares some of our learnings to improve our industry.

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