<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=933907646692373&amp;ev=PageView&amp;noscript=1">
Questions? CALL US 07 5533 7293

Top excuses why clinics don't blog...sound familiar?

Jonathan

 

In analysing the online marketing of 150 cosmetic clinics across Australia we have come across some interesting findings.  The results of this project will be out in the coming months. What we have learnt so far, is that the healthcare, cosmetic and beauty industry is a long way behind other industries when it comes to clinic blogging.
 
We are coming across some great excuses why a clinic has not spent the time or resources to create a blog that will see them get more patients in 2015. We have listed the top excuses we are hearing in this article.

Read More
Topics: Medical Marketing, Clinic Blogging

Clinic Blog Rule 1 - Write unique educational content

Jonathan

 

The number one rule when writing articles for your clinic blog is to write unique, educational content. Unique, educational content starts with a content strategy. What is this you ask?

A content strategy gives you the foundation for your online marketing efforts. It is the content or information that attracts potential patients to your blog or website because you have put information out there that solves a problem or highlights an opportunity for a target audience.
 
Content marketing has seen huge investment from marketing teams in many industries outside the medical industry. An iconic travel brand in Brisbane has a full time staff of 10 plus writers to create content for the travel industry. Their role is to create articles and pieces of content that will engage their target audience and attract them to their sales platform (their website).
 
This is what the medical industry in Australia needs to strive for and the clinics who lead the move to content marketing will reap the benefits.

Read More
Topics: Medical Marketing, Clinic Blogging

Clinic website SEO simplified - get more visitors

Jonathan


Search Engine Optimisation (SEO) is a technical and ever changing area that requires a great deal of knowledge and expertise. However, there are some fundamentals that will never change and you can improve the SEO of your clinic blog or website very quickly. In this article we will cover some basic but very effective changes you can make to your website immediately.
 
One of the biggest problems we see with some clinic websites is poor design including poor mobile or tablet viewing. No amount of SEO work will fix this and you will most likely be throwing your time or money away unless you fix the fundamentals. If you believe you have any problem with your website or would like to ensure the integrity of your website, click to the Website Evaluation page and for $500 you will get a comprehensive report and recommendations on your website. This will be the best money you will ever spend on your website.
 

Read More
Topics: Medical Marketing, Clinic Blogging, SEO

Where does your clinic blog fit in your sales process?

Jonathan

If your clinic does not have a clearly defined sales process you’re not alone. Sales or new patient acquisition is an important part of a Practice Managers role but one that often slips down the to-do-list with the large workload and constant fire fighting needed.
 
For your clinic blog to be operating as a sales tool, you need to be attracting visitors to your blog, converting them into leads and then closing them into patients. The good news for you as a busy Practice Manager is that this whole process can be automated and once set up will operate by itself, attracting new visitors, converting them into leads and closing them into new paying patients for your clinic.

 

Read More
Topics: Clinic Blogging

Clinic Blog Rule 3 - Turn your reader into a lead

Jonathan

 
Attracting potential patients to your clinic website or blog is a hard thing. It is however always nice to see the Google Analytics report showing your steadily increasing website visitors. But what do you do with all of these new and returning visitors?
 
It is a common misconception that a clinic blog is a place for people to read articles and that is it (a bit like a news area on your website). This is only the beginning of what a blog can do.  If you don't have a clinic blog or you are only using a blog as a newsroom, you need to read this article, because you are missing out on potential new patients from your blog.

 
In this article we will look at how you move a visitor on your blog to a lead (by procedure) in your database or CRM (one step away from being a customer or patient).
 

Read More
Topics: Medical Marketing, Clinic Blogging

Clinic Blog Rule 2 – Write an article for a busy reader

Jonathan

 

As you will see in the comprehensive medical marketing eBook – Operating on your clinic blog the second rule of an effective clinic blog is to format your article properly for the busy reader. Making each article easy and appealing to read for today's busy reader is the key to repeat visitors. 

Read More
Topics: Medical Marketing, Clinic Blogging

How to optimise your clinic blog for search engines SEO

Jonathan

Search engines are one place your valuable blog articles will be discovered. 60-70% of the time Google is where they will be found.  But one of the biggest mistakes many clinics make is over SEOing their website or articles (think we just invented a word there).
 
Before we look at the Search Engine Optimisation (SEO) areas to work on, we need to make sure we get something straight right from the start...

Read More
Topics: Medical Marketing, Clinic Blogging

Social media marketing is easy with a clinic blog

Jonathan

Social media can be a powerful tool to any clinic if used correctly. The fact that the majority of clinics either don’t use social media or use it poorly (we would estimate 98% of clinics) is a huge opportunity for your clinic to beat your competition.
 
Surprisingly we are not going to talk social media tactics in this article. If you want to know about social media tactics for Facebook, you can download a free copy of our Facebook ebook - injecting more patient leads into your clinic from Facebook.
 
Before we even look at social media medical marketing for one of our clinics we first look at the content they have to use. Content is the single most important asset you have when it comes to social media marketing.
 
So in this article we will talk about the kind of content you need to be producing, where this content should be located and how to use it.

Read More
Topics: Clinic Blogging, Social Media Medical Marketing

Why 9 out of 10 clinic blogs leave money on the table

Jonathan

 

I have a clinic blog and it is very, very popular. My Google Analytics package tells me the traffic to my blog has grown 15% over the last year and I currently get 15,000 hits per month just to my blog. Is that good?
 
This is a common conversation Engage Online Marketing has with cosmetic clinic or dental clinics. We are happy with the visitors to our blog.
 
The next question we ask usually has a Practice Manager or Clinic Director stumped.

Read More
Topics: Medical Marketing, Clinic Blogging

Why cosmetic clinics should be blogging in 2015

Jonathan

 

Clinic blog that converts patients 2014 has ended and your clinic will be reviewing its marketing and advertising spend for 2015.  A big trend we are hearing from Practice Managers is that traditional marketing and advertising channels like magazine ads, TV ads, Radio ads or bill boards did not result in enough new patients to make them viable in 2015.
 
So, many clinics have come to the realisation that in 2015, they will control their own new patient acquisition strategies. To do this, clinics are looking online.
 
If you are looking to move much of your medical marketing spend online in 2015 then a high performing clinic blog is the best medical marketing money you can invest in.
 
High quality content will be the foundation for all of your online marketing efforts. The effort you put into your clinic blog will make marketing through Social Media, Google and email so much easier.


Read More
Topics: Medical Marketing, Clinic Blogging

About this blog

Being a specialist Aesthetic & Beauty marketing agency, we learn every day in these industries. This blog shares some of our learnings to improve our industry.

Subscribe to Email Updates