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SEO or Google Adwords (PPC) Which is Best for Your Clinic?

Jonathan

One of the many online marketing questions we get asked by the clinics we market for, and the clinics we consult to is which should we invest in, SEO or PPC (Pay Per Click/ Google Adwords)?

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Topics: SEO, PPC, Clinic Marketing, Google Adwords

Medical Device Companies – The Good & The Bad Reps

Jonathan

Many clinics or practices have had a bad experience with a sales rep or two in the past. Be it a skincare, device or consumables supplier, there are some things you should look out for and some things that should be a warning bell for you to run for the hills.

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Topics: Industry News

How Your Clinic Can Get “FREE” Customers From Facebook

Jonathan

There are two successful ways your clinic can get more consultation bookings and customers from Facebook. The first is the “free” way or low cost way, the other is an automated paid advertising model that you will need to allocate a budget to. Read more to see which model suits your clinic and resources.

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Topics: Facebook

What’s Your Clinic’s 2017 Online Marketing Strategy?

Jonathan

Facebook, Instagram, Google Adwords and Organic Traffic (SEO) are marketing channels or sources of leads. The one thing that all of these marketing channels rely on is a website (to send the click to) and an online strategy or a proven way of working that will effectively convert the website visitors into paying customers (the ticky part).

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Topics: Online Marketing Strategy Consultants - SEO - Emai

University Never Covered Online Marketing

Jonathan
If you don't have a 2015 website you are losing customers, that simple

If you are in your late 20’s or older and remember sitting through a riveting university marketing class on the 4 P’s, you will not remember hearing the words online marketing, online strategy mentioned once.

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Topics: Online Marketing Strategy Consultants - SEO - Emai, Feature Posts

Inbound Marketing – The Future of Marketing

Jonathan

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Topics: Online Marketing Strategy Consultants - SEO - Emai

Top excuses why clinics don't blog...sound familiar?

Jonathan

 

In analysing the online marketing of 150 cosmetic clinics across Australia we have come across some interesting findings.  The results of this project will be out in the coming months. What we have learnt so far, is that the healthcare, cosmetic and beauty industry is a long way behind other industries when it comes to clinic blogging.
 
We are coming across some great excuses why a clinic has not spent the time or resources to create a blog that will see them get more patients in 2015. We have listed the top excuses we are hearing in this article.

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Topics: Medical Marketing, Clinic Blogging

Clinic Blog Rule 1 - Write unique educational content

Jonathan

 

The number one rule when writing articles for your clinic blog is to write unique, educational content. Unique, educational content starts with a content strategy. What is this you ask?

A content strategy gives you the foundation for your online marketing efforts. It is the content or information that attracts potential patients to your blog or website because you have put information out there that solves a problem or highlights an opportunity for a target audience.
 
Content marketing has seen huge investment from marketing teams in many industries outside the medical industry. An iconic travel brand in Brisbane has a full time staff of 10 plus writers to create content for the travel industry. Their role is to create articles and pieces of content that will engage their target audience and attract them to their sales platform (their website).
 
This is what the medical industry in Australia needs to strive for and the clinics who lead the move to content marketing will reap the benefits.

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Topics: Medical Marketing, Clinic Blogging

How to Waste Your Clinic/ Practice Facebook Ad Budget

Jonathan

One of the most effective advertising platforms for clinics today is Facebook. If you do it right, it is more targeted and more cost effective than Google Adwords by a long, long way..

But are you guilty of wasting the money you spend on Facebook by falling into these three practices that waste your Facebook ad budget? In this article we discuss where to send a person who clicks on your ad (HINT this is not to your Facebook Business Page) and what you should show them on your website.

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Topics: Social Media Medical Marketing

I’m Told My Clinic Needs SEO, But What Will SEO Do?

Jonathan


SEO or Search Engine Optimisation has changed significantly, particularly in the last two years. Today this doesn’t just apply to Google and search engines; it is critical if you want to get traffic from Social Media as well. With 9 million Australians logging into Facebook daily, there is no better time to get your SEO right and attract more potential customers from Google and Social Media.
 
In this article we will cover all three areas you need to address to ensure your Clinic website works how it should. If you don’t have time to do this yourself or don’t want to keep up with the latest SEO and online marketing learning’s, let Engage Online Marketing do it for you with the specialist medical SEO service.
 

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Topics: Social Media Medical Marketing, SEO

4 SEO mistakes your clinic website is probably making

Jonathan

 

Keeping up with Search engine optimisation (SEO), in particular Google SEO is a complicated, time-consuming challenge. At least that is what most SEO “experts” or companies will tell you. But the key Medical SEO steps have not changed for many years.  For information on what you should focus on to make your website effective, check out this recent article "4 things your clinic website MUST have to be effective"

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Topics: SEO

Do My Treatment Pages Talk Like a Doctor or a Customer?

Jonathan

In the past a clinic website has not been a necessity, this is no longer the case in today's online world.

A study by the American Academy of Facial Plastic & Reconstructive Surgery found that 57% of plastic surgery patients obtained all of their information online about their chosen procedure and surgeon.

With over half of your potential patients researching online, the ability to reach potential clients is far greater online than those who will walk past your practice door.

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Topics: Patient buying journey

Clinic website SEO simplified - get more visitors

Jonathan


Search Engine Optimisation (SEO) is a technical and ever changing area that requires a great deal of knowledge and expertise. However, there are some fundamentals that will never change and you can improve the SEO of your clinic blog or website very quickly. In this article we will cover some basic but very effective changes you can make to your website immediately.
 
One of the biggest problems we see with some clinic websites is poor design including poor mobile or tablet viewing. No amount of SEO work will fix this and you will most likely be throwing your time or money away unless you fix the fundamentals. If you believe you have any problem with your website or would like to ensure the integrity of your website, click to the Website Evaluation page and for $500 you will get a comprehensive report and recommendations on your website. This will be the best money you will ever spend on your website.
 

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Topics: Medical Marketing, Clinic Blogging, SEO

Importance Of An Online Marketing Strategy

Jonathan
For $700 we can solve all of your online marketing problems. Check out our Introductory Package

Just like in business you need a plan and a place to start. In this article we show you how the marketing game has changed, if your website and online presence is not up to scratch, you just lost a customer.

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Topics: Online Marketing Strategy Consultants - SEO - Emai, Feature Posts

Skin Tonics Beauty take VelaShape and UltraShape to Narellan

Jonathan

Skin Tonics Beauty & Skin Clinic in Narellan introduce VelaShape (recently featured in Vogue) and UltraShape fat loss machine.

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Bad News, Google Update to Penalise Non-Mobile Websites

Jonathan

 
It could be bad news after the 21st of April 2015 (tomorrow) for your website if it doesn't meet Google’s new criteria for a “mobile friendly” website.
 
We are not going to get super technical in this article, instead focus on the important areas you will need to address to meet Google’s new criteria with your current website, or help you decide if it is time to redesign your website. But just so we are on the same page, one result of this update is your website could potentially drop out of any future Google searches on a mobile if you don't address any issues. To help you out we are offering a free mobile website assessment to identify any issues, click here to take up this free offer.
 

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Topics: SEO

Are you marketing your clinic like it’s the year 2000?

Jonathan

The year 2000 doesn’t seem like a long time ago, the Y2K bug that was supposed to bring the computer world to it’s knees. Thinking back, how were you marketing your clinic or business 15 years ago? No doubt with print advertising, radio ads, TV ads, trade shows…

Fast-forward 15 years to today’s Internet and technology savvy customers and this kind of traditional marketing is ineffective vs online or digital marketing. Traditional marketing relies on a customer calling your clinic to enquire, but todays customers want to research, enquire and be informed 24 hours a day. The way consumers engage with and buy from a clinic has changed dramatically in the last 15 years… in the last 5 years. Have you kept up?

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Topics: Medical Marketing, Social Media Medical Marketing, Clinic Blog

How to know everything about your clinic customers

Jonathan

 

If you have one marketing message for all of your clinic marketing, you are missing out on new customers. Today’s consumers are looking for personalised marketing messages that speak to them as a person and understand their problems, issues and lifestyle. 

The key to knowing everything about your clinic customers is through a profile of your ideal customer called a buyer persona. Based on real data and insights about your existing customers, this “buyer persona” will determine where to focus your time, marketing spend and guide product/ service development. You will attract the most valuable visitors, leads, and customers to your clinic. 

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Topics: Patient buying journey, Medical Marketing, Clinic Blog

Why SEO is the wrong focus for your clinic website

Jonathan

 

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Topics: Medical Marketing, SEO

4 things your clinic website MUST have to be effective

Jonathan


Your clinic website is more important today than ever. If you still have a static website (a brochure like website) with no fresh content, then you are loosing customers to your competition. In this article we will cover four of the most important things you can do to make your website effective in 2015 (with a bonus at the end).
 
These four crucial website areas and many more are covered in the Medical Website Evaluation Service where you will get a comprehensive website report written by a medical website marketing expert with what needs addressing on your website and how to fix or improve these areas.
 
I have not yet found one clinic website in Australia that hits it out of the park. That is, I have not found a clinic website that attracts potential patients, converts them into a lead and closes them into a paying customer.

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Topics: Medical Marketing, SEO, Clinic Blog

Where does your clinic blog fit in your sales process?

Jonathan

If your clinic does not have a clearly defined sales process you’re not alone. Sales or new patient acquisition is an important part of a Practice Managers role but one that often slips down the to-do-list with the large workload and constant fire fighting needed.
 
For your clinic blog to be operating as a sales tool, you need to be attracting visitors to your blog, converting them into leads and then closing them into patients. The good news for you as a busy Practice Manager is that this whole process can be automated and once set up will operate by itself, attracting new visitors, converting them into leads and closing them into new paying patients for your clinic.

 

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Topics: Clinic Blogging

Clinic Blog Rule 3 - Turn your reader into a lead

Jonathan

 
Attracting potential patients to your clinic website or blog is a hard thing. It is however always nice to see the Google Analytics report showing your steadily increasing website visitors. But what do you do with all of these new and returning visitors?
 
It is a common misconception that a clinic blog is a place for people to read articles and that is it (a bit like a news area on your website). This is only the beginning of what a blog can do.  If you don't have a clinic blog or you are only using a blog as a newsroom, you need to read this article, because you are missing out on potential new patients from your blog.

 
In this article we will look at how you move a visitor on your blog to a lead (by procedure) in your database or CRM (one step away from being a customer or patient).
 

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Topics: Medical Marketing, Clinic Blogging

Clinic Blog Rule 2 – Write an article for a busy reader

Jonathan

 

As you will see in the comprehensive medical marketing eBook – Operating on your clinic blog the second rule of an effective clinic blog is to format your article properly for the busy reader. Making each article easy and appealing to read for today's busy reader is the key to repeat visitors. 

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Topics: Medical Marketing, Clinic Blogging

How to optimise your clinic blog for search engines SEO

Jonathan

Search engines are one place your valuable blog articles will be discovered. 60-70% of the time Google is where they will be found.  But one of the biggest mistakes many clinics make is over SEOing their website or articles (think we just invented a word there).
 
Before we look at the Search Engine Optimisation (SEO) areas to work on, we need to make sure we get something straight right from the start...

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Topics: Medical Marketing, Clinic Blogging

Social media marketing is easy with a clinic blog

Jonathan

Social media can be a powerful tool to any clinic if used correctly. The fact that the majority of clinics either don’t use social media or use it poorly (we would estimate 98% of clinics) is a huge opportunity for your clinic to beat your competition.
 
Surprisingly we are not going to talk social media tactics in this article. If you want to know about social media tactics for Facebook, you can download a free copy of our Facebook ebook - injecting more patient leads into your clinic from Facebook.
 
Before we even look at social media medical marketing for one of our clinics we first look at the content they have to use. Content is the single most important asset you have when it comes to social media marketing.
 
So in this article we will talk about the kind of content you need to be producing, where this content should be located and how to use it.

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Topics: Clinic Blogging, Social Media Medical Marketing

Why 9 out of 10 clinic blogs leave money on the table

Jonathan

 

I have a clinic blog and it is very, very popular. My Google Analytics package tells me the traffic to my blog has grown 15% over the last year and I currently get 15,000 hits per month just to my blog. Is that good?
 
This is a common conversation Engage Online Marketing has with cosmetic clinic or dental clinics. We are happy with the visitors to our blog.
 
The next question we ask usually has a Practice Manager or Clinic Director stumped.

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Topics: Medical Marketing, Clinic Blogging

Why cosmetic clinics should be blogging in 2015

Jonathan

 

Clinic blog that converts patients 2014 has ended and your clinic will be reviewing its marketing and advertising spend for 2015.  A big trend we are hearing from Practice Managers is that traditional marketing and advertising channels like magazine ads, TV ads, Radio ads or bill boards did not result in enough new patients to make them viable in 2015.
 
So, many clinics have come to the realisation that in 2015, they will control their own new patient acquisition strategies. To do this, clinics are looking online.
 
If you are looking to move much of your medical marketing spend online in 2015 then a high performing clinic blog is the best medical marketing money you can invest in.
 
High quality content will be the foundation for all of your online marketing efforts. The effort you put into your clinic blog will make marketing through Social Media, Google and email so much easier.


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Topics: Medical Marketing, Clinic Blogging

A Patient's Buying Journey Revealed

Jonathan

 

If you’re waiting until a customer is ready to buy, you have already lost them. Price competition is not working any more, there is always someone willing to make less money.

In this article we will explore what a buying journey is for a patient within the Healthcare, Cosmetic and Beauty industries.

This is the first in a series of industry specific articles we will release going into detail about how you can increase your clinics' value proposition and reach customers before they are pulling their credit card out to buy from your competitor.

Sign up to receive each article in the sidebar so you don’t miss this key information.

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Topics: Patient buying journey

About this blog

Being a specialist Aesthetic & Beauty marketing agency, we learn every day in these industries. This blog shares some of our learnings to improve our industry.

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